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LinkedIn Ads’ new options for B2B lead generation

Martha

source: SearchEngineLand |

It’s no secret that LinkedIn’s ad targeting is by far the best out there for B2B, and it just got a bit sweeter. Last week, LinkedIn released two new forms of company targeting, and they’re not phoning it in – both are excellent and will be useful to our accounts.

The new ad targeting types are Company Category and Company Growth Rate.

Company Category

Company Category in LinkedIn Ads is a curated list from Forbes, Fortune, and LinkedIn. Forbes and Fortune publish their lists publicly, and this is easy for someone at LinkedIn to simply compile the list into a Matched Audience list and make available for every advertiser to use. Obviously, the LinkedIn versions are really easy to compile as well since they’re internally generated.

This list is somewhat limited now, but LinkedIn could continue to beef it up in the future. For instance, it would be great to have the Inc. 5000, and the S&P 500 lists, etc.

If you hover over the question mark on the targeting type for a clue on how the targeting works, LinkedIn says:

“Reach members based on the category their company falls into. Company categories are defined based on publications and industry lists that group companies into specific market segments.”

The options you’ll find under this targeting facet are:

We’ve had access to the Fortune 500 list for years by going through LinkedIn reps to enable it as a Beta Custom Segment, but public access to the list, along with all the other new lists are fantastic additions for marketers.

Read more at SearchEngineLand

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