source: clickz.com |
Nowadays it’s more important than ever to know how your competitors act to adapt your strategy accordingly. During uncertain times, staying relevant to your audience is vital for keeping the lights. There may be even more opportunities for your business, and competitor analysis can point them out for you.
A frequent review of your digital marketing strategy can help you stay successful with your tactics. However, focusing on your own tactics is not enough nowadays. You should be able to know what your competitors are doing and how you can outperform them.
Analyzing your competitors’ digital marketing strategy can help you optimize your campaign and your upcoming ideas to improve both your short and long-term wins.
SEMrush have created the guide ‘How to Do Online Competitor Analysis’ to help you start looking at what your competitors are doing.
Here are some ideas on how to get started:
Analyze the competitors’ site traffic
A look at your competitors’ website traffic can provide many useful insights. You can start by mapping out your competitors and how their online presence is performing.
A website traffic analysis can help you discover more details about your competitors’ digital marketing strategy,, their performance over the past months and whether there had been any big changes to their results.
You can also look at their most popular channels to decide how you can adjust your digital marketing strategy based on the findings.
After the first review of their website traffic, you can narrow down the analysis to focus on your closest competitors.
Read more at clickz.com.
