source: eConsultancy |
Global social adspend shows signs of recovery in April
Most regions of the world saw an uptick in global social adspend throughout April, the latest data from SocialBakers has revealed. On average, spending on social ads increased by 32.3% during the first three weeks of April compared to the end of March, when spending was experiencing a significant slump amidst the uncertainty of the coronavirus pandemic.
Although Covid-19 is still very much the reality in many parts of the globe, there shows some signs of recovery for social adspend, with marketers in some regions more willing than others to part with their cash. North America has led the way with the largest increase since March (47.3%), taking its spending on social channels back to the same levels as those at the beginning of the year, pre-pandemic. Latin America has also seen a significant rise of 41.6% and South East Asia a rise of 35.7%.
While some areas analysed have yet to return to a social adspend reflective of life before the coronavirus outbreak, there appears to be a renewed confidence that they will do so once their localised epidemics have been brought further under control.
Read more at eConsultancy